Reasons of Low adoption of Enterprise Mobility in India

With the growing adoption of data capable mobility devices and networks, the buzz started around big opportunity with Enterprise mobility. Even after 5 years, the adoption of Enterprise mobility horizontal and vertical application and supporting management platform is low to negligible. The global and domestic enterprise mobility opportunity can be termed as dynamic vs. static. Many analyst firms came out with very aggressive projection on the market size but industry failed to achieve those numbers. The diverse market like India where 6 Million plus SME and SMB offer immense potential with little trade off’s, the Enterprise mobility platform providers are offering standard and certified mechanism to connect prosumer with the platform to access horizontal and vertical application. The application developers are also developing based on the standardization to tap broader geographical market.

In my point of view, the followings are the reasons for the slow adoption of Enterprise mobility in India:

Device Support and Management – In order to keep the cost at lower level, the potential customer looks for BYOD support and it brings major issues of supporting wide range of handset. Around 25% of available BYOD are makes of Chinese. The mid-range device range must be integrated with EMP (Enterprise mobility platform) in order to get higher adoption.

Security: The Enterprises are very reluctant to adopt due to lack of offered security across network, device, applications and user level. With the growing security threat across data path and lack of regulatory guideline keeps potential customer from adopting Enterprise Mobility

Portability: Most of the SMB/SME carry out internal IT department initiated development of few or multiple module of data management. The enterprise finds it extremely difficult to port data with EMP in order to access on handset.

Data Protection: Extremely hot talking point during EAP implementation. As EAP enable user to access Enterprise hosted data onto BYOD devices through wireless network. There is a probability of data loss or injection of unwarranted threat during the communication path; the Enterprises are very reluctant in adopting any applications or EAP services where MACD of server data is involved.

SLA: The service layer agreement w.r.t EAP is very tricky as sensitive information sharing, information protection and cascading impact is attached. EAP providers offer their liability of any business loss due to data corruption during the MACD process using device hosted applications. With each EAP applications, the users would be responsible to maintain certain guideline such as physical, access, management security mechanism in order to mitigate any threat. It is very difficult to define responsibility in case something goes wrong during communication path.

Regulatory: The EAP attract regulatory guidelines from NHM, DoT & DIT with strict guidelines on the user information sharing, platform management team, security. It prohibits many potential customer bases to adopt EAP as it attracts stringent regulatory compliance and potential penalty in case of failure in adherence.

Skilled Resources: The adoption of EAP attract additional resource requirement for the customer in order to manage the EAP platform and the implementation in close co-ordination with vendor. It increases the cost drastically when it comes to per user service cost.

Few of the above challenges highlight the ongoing concern of potential EAP customer base. EAP provider may think of Managed EAP portfolio in order to attract and gain confidence of potential customer base.

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