HTC Targeting 15% market share in Indian Smartphone segment by FY13 end– Isn’t it too difficult to achieve


According to GFK,– research agency assessment, HTC currently sitting on 6% of Indian smartphone market. Based on Cyber Media Research, FY12 smartphone volume size was 15.2 Million achieving YoY growth rate of 35.7%. In FY12, on volume side, HTC shipped 912000 smartphone. As local and global giants like Samsung, Apple, Nokia, Sony, Karbonn, Micromax are offering attractive payment options along with cutting edge features to attract to be converted smartphone users in India. Recent advertisement global and domestic players indicates that mid-level feature phone user adoption can be converted into smartphone user and expecting more than 40% growth YoY in Smartphone volume. Even if I consider the lower end with 30% growth YoY; it would translate total market size of around 20 Million. Targeting 15% pie from the same would require HTC to achieve 225% YoY. That too in a scenario; where domestic players like karbonn, Micromax, Lava are refreshing their device portfolio every quarter. The domestic players promoted canvas, Titanium are getting good reviews and are unable to fulfill volume demand. We also should not forget Lumia 500 series product line for the new smartphone users. Since, both Nokia and HTC offer WM based smartphone and it would be tough task HTC sales executives to convince Indian user that HTC is better than Nokia. Indian smartphone users consider brand name act as major component of Indian subcontinent decision making process. In my point of view, I would be salute HTC sales team even if they achieve 10% market share by the end of current fiscal year.

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