HTC Trying to Sail Through Trouble Times


According to HTC annual report, HTC initiated pay cuts post dismal financial performance is still haunting them. HTC is facing stiff competition from rival in its own region. Recent quarters indicated their prolonged weakness to position their product portfolio in a differentiated manner. HTC current situation is self-inflicted post delays in product launch

The annual shareholding meeting observed frustrated shareholders asking for clear strategy from Company rather than suggestion from CEO to be patient. Recently, HTC One successfully selling as hot smartphone in US and Company intends to increase Marketing fund to highlight its differentiated value proposition to mitigate growing competition from Samsung, Nokia and Chinese smartphone player. One can only hope that HTC focussed effort to turn itself into growing company.

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