Microsoft Strategic Move – Opening Up Bing Platform for Developers

19:22:00

Microsoft CEO, Steve Ballmer announced during Window and Build conference that the Bing.com would be termed as intelligent services and is going to be embedded across Microsoft powered devices, services and 3rd party application to offer seamless information access to consumers. Developer can leverage Bing platform attached technology to develop differentiated user experience feature for their own services and Windows centric services or products or dynamic applications. Microsoft latest announcement to offer developer driven search service interoperable Microsoft Windows, Windows Mobile, Windows Media and Other product line is going to help Microsoft to position its product more effectively. The move is an indirect approach by Microsoft to attract developer on its Bing Platform and reposition itself to fight off with Search Engine Leader “GOOGLE”.At first look, the Microsoft offer may attract millions of developer in their fold

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