Microsoft Window Mobile Adoption Challenge – Apps Developer Support, Availability & Downloads


Microsoft made another attempt using Window and Build conference platform to attract developer communities in its fold by offering attractive incentives. Microsoft wants to build on their limited success with WM8.0 and redefined WM8.1 by showcasing differentiated consumer and prosumer connect capabilities. Microsoft CEO Ballmer used conference to highlight application segment attached growth in application download and revenue but at the same time confirmed their position in application market dominated by Android and iOS. According to Telegraph analysis, global applications download per month from Google play crossed 2.5 Bn Whereas its  2Bn from iOS ,Apple supported apps store. On contrary, download from Microsoft apps store only crossed 200 Mn per month. The number clearly indicates Microsoft desperation to mark its presence in application domain and create more stickiness around its product line.

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