MTS India Launched Always Talk for Prepaid Subscribers – Attempt to Retain & Increase Subscribers


MTS India offers wireless services in Nine Circles out of 21 Circle as per the wireless service circle. Post license cancellation and acquisition of new one, MTS launched “Always Talk” offering to its prepaid subscriber base. The 2G saga, abrupt withdrawal of mobility service post Supreme Court order forced millions of subscribers to scramble to get new connection from competitors. During process, MTS suffered major brand value. The offer from MTS includes 1000 minutes of free local calls in competitor network. The Always Talk attached free talking time offers to prepaid subscribers, MTS attempting to extend coverage to non-licensed geographies. The intention is place itself as a player who can offer full connectivity across geographies and differentiate it from regional players. I am not sure that the attempt is going to increase their subscriber base or profitability but will definitely help Incumbent players to make good revenue out of it. Indian Telecom sectors are quick to follow on Tariff side and expecting other regional players to match MTS offering to retain their customer base.

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