Mobile Internet Ad Revenue – Another Revenue Spinning Machine for Google and Facebook


Google successful endeavour to take on Symbian and Blackberry with its open Android Mobile OS is showing new revenue trend. Post pioneering and dominating search engine market, Google attracted many partner in its attempt to redefine mobility landscape. The open Android environment and strong developer community helped Google to tag in its other assets such as Adsense for Mobile to enable advertiser reach out to mobility user in more effective manner with higher conversion rate probability for its advertisers. According to eMarketer report, For FY12,Google captured 52.36% of total market size of $8.8. The growth probability filled market share came at 5.35%. According to report, FB is expected to quadruple its Net Mobile Internet Revenue to more than $2Bn in FY 13 and Google revenue may reach to$ 8.85 Bn. Report indicates that Google acquisition and product positioning worked whereas Microsoft failed in that segment. During early phase of Android environment launched, Analysts had their reservation around it and tireless effort of Google and its partner enabled Android ecosystem as second mechanism to Mobile Internet Ad platform. It would be interesting to observe next move by Yahoo- Microsoft combo.

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Thursday, 5 September 2013 at 04:50:00 GMT-7 delete

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