Google Quarterly Result – Validate Microsoft Strategy

09:14:00

Google released their quarterly result achieving YoY and QoQ revenue growth of 19% and 1% fuelled by advertisement network. The Google owned properties generated 93% of total $14.11 Bn revenue and advertisement segment generated $12.1 Billion. The exponential growth of Google owned mobile ecosystem and attached advertisement engine is one of the major growth area. The CPC went down 6% YoY whereas paid click went up 23% YoY. The takeaway from Google quarterly result is attached growth of mobility ecosystem. Recently, Microsoft received mixed reaction by its investor as well as Analyst community post their acquisition of Nokia device business. As highlighted in my other articles, Microsoft post failed attempt in Search especially attached with Windows Mobile wants to buys in Consumer reach in order to encroach in Mobile Search and advertisement business. Microsoft spent more than $10 Billion in the last one decade but failed in achieving any success. The Google result must offer some breather for Microsoft strategy team about their decision as well as to convince their jittery investor community. In my opinion, Google may turned impressive advertisement revenue but facing many hurdles too.

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