Indian Regulatory Impact On Content Mobilization Delivery and Digital Revolution


The exponential growth of Media and Entertainment attracted ICT ecosystem players to define, refine and correlate their delivery mechanism to tap into $10Bn yearly TAM (Source: PwC). It also attracted many new players with innovative product offerings to consumer’s/prosumer’s and agnostic to   Network, Platforms and Devices. The pre-requisite to seamless content delivery must fulfill 5C’s mechanism such as:-

  1. Content: Content must be of high quality and should be self compatible to underline network support
  2. Context: The platform must have the capabilities to capture device initiated consumer/prosumer access and delivery trend in order to define, refine device generated user data and accordingly create personalized service for requesting device.
  3. Collaboration: The collaboration tools must support all underline regulatory and standardization process in order to support device, platform and network under different delivery mechanism
  4. Commerce: The heart of content commercialization must be supported with delivery mechanism for seamless request and response delivery of content on connected devices
  5. Connectivity: With the revolution of Telecom attached devices under different delivery network, it is must have high data rate (actual instead of raw) support to offer unique content experience in high resolution/ frame based devices.
The above 5C’s can be achieved through combination of Service Delivery Platform with sub content delivery network and attached billing mechanism. It would enable consumers and prosumer’s to use single content across connected wired and wireless devices.
Connected device being the central ecosystem in media and entertainment segment, the adoption lies in Download Speed, Quality, Compression, Storage and Security. Today’s consumer’s/prosumer’s today likes to buy content using WEB but at the second moment wants to port in on its wireless device and that brings IP QoS and Wired QoS KPI’s.
The above mechanisms are attracting lots of focus but at the same time, the missed point is Security in connected device environment and impact of Regulatory moves on adoption.

With the growing adoption of Media and Entertainment centric content indirectly forced all delivery networks to enhance their platform to support enhanced security as content is the easiest way to push malware on devices. The converged Mobile OS of today’s Smartphone support the entire format which is also the part of PC and Laptop.
In the last 4 years, Indian Regulatory Authority, Ministry of Home Affairs, Intelligence Bodies, Reserve Bank of India and many other regulatory bodies started pushing their own regulation to mitigate any threat on government and non-government installation. Even after the regulation, many ministries, research installations, BFSI sector and others got major hit with hacking. Post Consolidated review, TRAI initiated multiple regulations such as
1.    MNP regulation: From the top, it looks like that it was meant for consumers maintaining single MSISDN and not happy with serving wireless operator whereas it also carried other sub-clauses which is worth noting
a.       All server must be installed in India
b.      None of CLI information can be exported out of Indian geography
c.       O&M team of service must be of Indian Origin and located in India
d.      Lawful agency must be having access to service provider servers
2.       MVAS Regulation: In 2011, MVAS regulation to protect consumer and prosumer from billing, mobile marketing etc, pushed Media and Entertainment companies into tailspin as wireless device owners are major source revenue generator. The next amendment in 2013 regarding Double consent mechanism implementation by 1stJuly 2013, forced many media and entertainment content companies to suspend their service temporarily in order to be complaint
3.   Telecom Security Policy: The regulators pushed another proposed regulatory policies on security covering Telecom and IT equipment security certification before installing to carry information. On the one hand its very good move but quick process execution is not adhered. Now, Regulators are also talking about putting device OEM’s to take security clearance from DoT on malware free device software.
4.  Cyber Security 2013 Policies: It enforces service providers to implement extensive security functionality such as Content, Application filtering, IPS/IDS, SoC ( Security Operation Center), DoS, DDoS mitigation solution and many more.
The revolution post digitization drive in content creation, delivery and commercialization got trapped into 200 meter hurdle race with above mentioned few of the regulation. All the above can be clubbed into one regulation which would be easy for Media and Entertainment companies to follow and adhere at the same time would offer said companies to use Karbonn Mobile as delivery mechanism to millions of consumer’s and prosumer’s on monthly basis. It would create new seamless process to reduce GTM for content creator to consumer. The consolidation moves by different ministry based regulatory may offer huge kick start to already growing digitized Media and Entertainment through connected device offering from device OEM’s like Karbonn Mobile in seamlessly dynamic and secure manner.

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Visionary Leader with 22 years of multi-functional experience - combine astute tactical, strategic, business, technology and industry skills in ICT domain at domestic and international level (Wired/Wireless/ networks /platforms/ connected device) .... More

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