Apple Gearing Up For Major Launch Iphone 7 – Strategic Pricing and Configuration May Bring Pain to Players like Samsung, Sony & Others

03:42:00


The recent article in Times ofIndia, Apple is on the verge of major  launch of  their 7th series of  iphone range with 3 different flavor such as  iphone 7,  iphone 7 plus and I phone 7 pro. While iphone 7 will have 4.7 inches display whereas both 7 plus and 7 pro will have 5.5 inches display to target both consumer and presume segment. The prices of the devices are already leaked out, thanks to Chinese social website Weibo.

The following specifications and price point expected based on the Weibo.

 The tentative prices of iphone 7 version for:-
  •          32 GB may carry a price point of INR 53000
  •          64 GB may carry a price point of INR 61000
  •          256 GB may carry a price point of INR 71000
For iphone 7 plus of:-
  •          32 GB may carry a price point of INR 61000
  •          128 GB may carry a price point of INR 69000
  •          256 GB may carry a price point of INR 79000
Lastly, For iphone 7 pro with:-
  •         32 GB may carry a price point of INR  71000
  • ·       128 GB and 256 GB may carry a price point of INR 79000 and INR 89000 respectively.



The next series of iphone 7 is powered by apple processor. They are using apple’s A10 Processor in iphone 7 which may carry 2 GB RAM whereas both iphone plus and iphone pro have the same CPU and will have 4 GB RAM. Maybe this will be hoax or correct information so let’s hope for the best. If it is correct then it’s a real threat to players like Samsung, Sony, LG and other players in the high end segment. 

It will have immediate impact on Samsung costly 6 series price point. One should not be surprised in a scenario of iphone comes out with metal variant also. The lower price point of iphone 7 will be targeted towards to mass consumer segment and Apple will try to generate additional revenue through their software service segment

Apple I phone 7 will launch in first week of September !

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