Real Estate Based Startup - Investor Pain Not Yet Started

06:00:00

In the last two years, Indian real estate sector went digital to attract rare customer base. Many startupscame out with strong ideation and claimed that they will change the dynamics of the sector. Even some of the players started listing of new properties and few of them successfully sold the inventory too. The startup root level thought process revolved around the end user pain as well as identification of end user for Companies.

Unfortunately, Indian real estate sector is predominately a resell, rental market and every startup went on and launched their portal too. All claim the different approach but the content was the same. The sector real pain point is broker segment where commitment vs. fulfillment ratio is bare minimum.
Much organization like 99acres, magic bricks, makan.com, Housing came up with their unique proposition. More interesting was the investment done by the leading investor community without realizing the reverse eagle eye pain points.


In my point of view, Investor is going to suffer more as major correction in the sector is yet to come. The recent reality check done by the leading Media House in India also exposed the weakness in the segment.

Before startups you have to keep these things in your mind. These startups started promoting the properties without checking the legal aspect of the projects and just tried to play around with the valuation.


Still the basic and most important pain point of user as well as for companies is not addressed by any of the companies operating in the segment. If they manage to tap that, It will be a instant hit hence be ready for further erosion of investment value

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Visionary Leader with 22 years of multi-functional experience - combine astute tactical, strategic, business, technology and industry skills in ICT domain at domestic and international level (Wired/Wireless/ networks /platforms/ connected device) .... More

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