Top 5 Trending Smartphone’s in India & Practical Assessment

07:20:00

The introduction of Android operating system changed the dynamics of Mobility ecosystem and continuous evolution of the ecosystem offered multiple Smartphone manufacture to come out with different set of feature attached devices.   In the current environment Smartphone players are shifting focus from camera to RAM, ROM, Battery, Screen Type, Size and Battery as forest level unique differentiator. More than 1000 Smartphone gets launched on yearly basis but unfortunately only few makes its mark in the mind of end users. The fiercely competitive market of Smartphone are segregated into three segment as entry, masses and classes segment and offer multiple option with similar specification but different price point.

Generally end buyer analyze and select Smartphone on the basis of Brand, Price as first choice followed by the specification as Smartphone is now act as a status symbol rather than communication tool. Most interesting the current reviewers only focuses on the KPI of Smartphone which is attached with device and miss the network impact analysis. It is utmost important to any non partial reviewer of device to actually tell the end consumer about the performance of the device by using it in live network rather than in AC fitted room review We focuses on Network impact on the device performance mainly focusing on Battery drainage, heating, slowness of device, actual offering of RAM or ROM to end user and so on.  Let’s evaluate which Smartphone end buyer should buy or which one to reject



1.       Samsung galaxy edge 7 = Samsung maker has updated the specification of said  model and offer water proof, metal designed, high quality screen. It offer 4 GB RAM and also allows micro SD Card up to 200 GB. Battery backup is increase from 2600 mAH to 3600 mAH and this is better from others .The camera offering is 12MP coupled with quad HD screen. The price point of the device is around $ 722 or INR 51000

Our Assessment -
The device is packed with more than 100 applications through different hub of Samsung and continuously sends patches which consume most of the end user data. At the same time, end user gets around 2.2 GB of RAM instead of 4GB as rest are using for OS and embedded application. The battery power level is moderate but in a terrain environment, the battery consumption is very high. In a Vehicular environment, the device battery drainage is higher than other as many of the background services runs continuously which consume RAM as well as slower down the device. In a weak network condition, Device performance is really bad. Most importantly, why end buyers are forced to pay for the space for those 100's of application which Samsung integrated without taking the consent of the users. Samsung should include a system level feature which should enable user to remove all the applications or keep all the application as user is paying for the hardware and attached Mobile OS rather than integrated devices. Do end users know that many of the application providers pay for the integration of such applications and i am sure that any of the users who can shell out INR 51000 will be well capable to download the application they want? Given the price point and feature set, we recommend not to buy the device and end user should consider Xiaomi or Panasonic with same feature set. Ultimately many of the manufactures gets their device assembled from same contract manufacturer so what Samsung is offering different.


2.       One Plus 3 = the one plus 3 has taken over the second position on our top 5 android Smartphone article. Power packed device with High RAM and internal memory with weak battery size offering. The RAM offering indicates that company target is high end Media savvy end user With 6 GB RAM and 64 GB ROM offering, the device should have minimum 4000 mHA battery to support the battery hungry media file. Given the offered price point and past history of poor battery performance, End user must check by their own the offered application by the company The Camera performance is good. On the security side, OS version 6 ; differentiate the device in different league as end user permission is enforced which will keep many advertiser at bay. Price of the device is $ 417 or 27999 INR

Our Assessment -
The price vs performance; it is not advisable to buy 28k device just for the sake of higher RAM and ROM Be ready to carry battery backup. There is many alternative in the marketplace wherein better performance devices are available .One may consider Samsung or Sony Brand in that price segment.



3.       HTC one A9 = A9 launched Smartphone with slim body designed. It offers 5 inch full HD display. It is powered QUALCOMM’S SNAPDRAGON 617 SoC with 3 GB RAM and 32 GB ROM which expandable up to 256 GB. It gives 13 mp back camera and battery backup is 2150 Mah. Price of this device is $666 or 44700 INR.

Our Assessment -
Camera quality is good and video recording is excellent. Device already packed with number of applications which pre-installed. User gets only 1.3 GB RAM and they getting worst when unnecessary updates comes which consume the battery also. Sometimes in low network area the battery consumption is very high. In a Vehicular environment, the device battery drainage is higher than other as many of the background services runs continuously which consume RAM as well as slower down the device. Based on the price point there are alternative Smartphone with much better performances like Gionee, Panasonic, LG, Sony



4.       Xiaomi Mi5= People waited for 2 years to get the feel of MI5 model, MI5 offer  user friendly body with glass and metal chassis. It has 5.15 inch of display which offers a amazing and balanced color and full HD resolution. Mi5 is powered by QUALCOMM's generation chipset snapdragon 820 and offer 3 GB RAM with 32 GB storage. Company focused differentiation on camera segment and offer 16 mp camera has 4-axis Ois which is very fast module camera. MI5 offer battery backup of 3000 mAH and claim that it can run entire day. Device already launched in India and priced $ 372 or 23999 INR

Our Assessments

The price point is 25% higher than the comparable device with competitive similar feature set. Professionals looking for security and seamless access of Enterprise solution should consider buying the device. Consumers should delay their purchase by next 30 to 45 days and it is expected that the price will come down to 22k to 24 k INR level. User may also look for HTC or Samsung or Sony with similar specification and Strong software coupling.

Camera picture quality is fabulous and Video Play is seamless with no pixels distortion. Strong Software coupling with Security. Under Vehicular environment, Smartphone catches the Network Signal better than comparable Smartphone. Under Vehicular environment, the Battery Drainage is lower than comparable Smartphone Smartphone is ideal for the high end gamer with a tradeoff of faster battery drainage


5.       LG G5 = LG launched the flagship Smartphone, LG G5 which is popular in world first module Smartphone. LG makers build a steel body with a fingers print sensor. LG claims that this is the best specification Smartphone currently available in market. LG G5 comes with 4GB RAM AND 32 GB ROM with micro SD card support expandable upto 200 GB. They have small removal battery which running all day with one time charging. The price of the device is $595 or 40000 INR

Our Assessment -

The price point is 25% higher than the comparable device with competitive similar feature set. Professionals looking for security and seamless access of Enterprise solution should consider buying the device. Consumers should delay their purchase by next 30 to 45 days and it is expected that the price will come down to 38k to 40 k INR level. User may also look for HTC or Samsung or Sony with similar specification and Strong software coupling.



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Visionary Leader with 22 years of multi-functional experience - combine astute tactical, strategic, business, technology and industry skills in ICT domain at domestic and international level (Wired/Wireless/ networks /platforms/ connected device) .... More

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