Sprint Corp, Turning the Tide Towards Acceptance Among Userbase


At last Softbank, $22 Bn bet Sprint Corp showing positive trend. In just concluded quarter it showed positive net postpaid user addition. At the same time, the churn rate is flat. Sprint Corp management made it clear that they will be achieving EBITA in between $9.5 Bn to $10 Bn which is 20% to 25% more than last year. Sprint is also on right track to achieve $2 Bn saving through cost cutting which will reflect in their bottom line and will help the organization to reduce huge debt level.
For the last many year, Sprint struggled to retain their customer base due to some of the strategic mismanaged investment on network upgrade that led its competitor to snatch its premium postpaid customer base. Its competitor left no stone un-turn to create a perception among customer base that Sprint network is inferior than others.

The current management strategic move with product and network upgrade coupled with steep discount in pricing helped Sprint to snatch back some of the lost customer base and at the same time re positioned itself as revived service provider with major focus on customer management.
In my point of view, FY18 will be the year of Sprint and for investor looking for value generating company; they should invest in Sprint Corp and treat it as Pension fund.

Disclaimer - Consult your financial advisor before investing

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Visionary Leader with 22 years of multi-functional experience - combine astute tactical, strategic, business, technology and industry skills in ICT domain at domestic and international level (Wired/Wireless/ networks /platforms/ connected device) .... More

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