Chinese and LYF Brand Impact - Micromax Mobile Business Head Ajay Sharma Quit


The trouble within Micromax is not going. The turbulent time started few months back when the High Profile Ex-CO of Bharti Airtel Sanjay Kapoor was forced to move out of the company Chairmanship followed by Vineet Taneja as CEO. The promoter of the company Mr.Rahul Sharma retook the charge and started pulling back his old team and Ajay was part of that move.

Unfortunately, Ajay resigned nine months post rejoining Micromax and all credits goes to dwindling sales of Micromax devices. Micromax is continuously losing market share aggressive Chinese player like Oppo, Vivo, Gionee, Oneplus, Xiaomi and  Indian Brand like LYF

In my point of view it is not far when LYF brand will be number 2 Smartphone player in India and gain credit goes to Reliance Jio utmost wish to dominate the market and entering into it without showing the true intention of business. They quickly captured the market and took everyone offguarded. While everyone were busy in developing Smartphone which can run on Reliance Jio network; LYF brand sweep the market and shocked the players like Micromax, Intex etc.

The month over month fall must be the reason for Ajay fallout with Micromax. 

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Visionary Leader with 22 years of multi-functional experience - combine astute tactical, strategic, business, technology and industry skills in ICT domain at domestic and international level (Wired/Wireless/ networks /platforms/ connected device) .... More

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